Joe Licata

My journey into the medical industry began as a teenager volunteering at Saint James hospital in Newark NJ. The surgeons allowed me to observe procedures so I could obtain hands-on experience and I was hooked right away! Working in the operating room allowed me to learn from doctors, nurses, staff, and sales reps. The surgeons and staff were highly skilled professionals and what amazed me the most was how these young sales reps were directing and guiding surgeons twice their age. Often teaching them to use their company’s instrumentation and leading the procedures. Right away, I knew this was the field for me!

I spent the next few summers working as a volunteer in the hospital until I graduated from Villanova University with a Bachelor’s in Biology. My medical sales career has spanned over 20 years with positions in pharmaceutical, medical device, capital equipment, and diagnostics. I’ve held a variety of roles within the industry from sales to management to eventually owning my own business.

Throughout the years, my experience has taught me the formula for a successful career resulting in the formation of RepPath. Now I am servicing clients from around the country who have a passion for evolving or beginning their medical sales career. Sometimes a small amount of the right guidance can make that passion a reality.